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Read this article and discover how the web hosting service provider and your website’s domain name affect SEO strategy! Get all important information you need to know here!

How Your Website’s Domain Name and Your Hosting Provider Can Impact Your SEO

W

hen starting an e-commerce business, and online shop, or simply a lifestyle blog, the online exposure is one of the most important things you need to focus one. You surely want to have high traffic, good rankings, and a positive conversion. From this point of you, you may think that the domain name or the web hosting service provider are not related to your online exposure, but you are wrong. Your website’s domain name and your web hosting service provider can definitely impact your SEO.

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How Web Hosting and Domains Impact SEO Strategy

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  • Consistency between your Website URL and the Company’s Official Name – If you want to build trust between your company and your users, it is recommendable to use the same name for both your official store and your e-commerce store. Unfortunately, getting the exact domain name you want may be a little difficult, especially if the competition is high in your business area. However, make sure to find a domain name as similar as possible to your company’s official name.
  • Keyword Detection – An essential aspect of getting a suitable domain name for your business is the right keyword. If you want an online exposure and exceptional visibility then your domain should include a keyword that is related to your company’s name, your brand or the products and services you are selling.
  • Server Uptime – It is crucial for your website to be available 24/7. If your site is crashing down or if it is unavailable all the time you will have a problem such as losing your customers and the more people you drive away the less profit you are going to make and the less traffic your website will generate. In order to avoid this problem, you need to find a reliable web hosting service that can provide you with good page speed, desirable uptime, and other advantages such as a free domain name.
  • Loading Speed – The page loading speed can impact your website traffic. According to some research, if a response is delayed for one second 0 it can result in 7% lost conversion while 2 seconds delay can result in 40% lost conversion. In this case, you need a reliable web hosting service provider as well. You need a hosting provider that can offer you a distributive power and a content delivery network that can make sure that your website is stored on two or more servers.
  • Convenience in Form of Payment Systems – If your website offers various payment methods, your customers will be satisfied as they can choose the payment method to pay for your products or services. This will definitely ensure a positive shopping experience and an increased online exposure as well. If you want to establish a solid relationship with your customers, you need to check the payment gateway server secure of your e-commerce store. In this case, a good web hosting service provider will help as well.

A Final Word

As you can see your web hosting service provider, as well as, your website’s domain name play a crucial role in satisfying the needs of the customers. As long as you are able to meet the customers’ needs such as quick responsiveness, customer support, secure payment gateways, and etc. you will manage to increase your online exposure and attract more customers from all over the world.

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